Marketing for special and academic libraries : a planning and best practices sourcebook
Title:
Marketing for special and academic libraries : a planning and best practices sourcebook
Author:
Publication Information:
Lanham : Rowman & Littlefield, [2016]
Physical Description:
xix, 157 pages : illustrations ; 23 cm.
Series:
Medical Library Association books
Medical Library Association books.
Bibliography Note:
Includes bibliographical references and index.
Contents:
Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials.
