Video marketing for libraries : a practical guide for librarians
Title:
Video marketing for libraries : a practical guide for librarians
Author:
Publication Information:
Lanham, Maryland : Rowman & Littlefield, [2017].
Physical Description:
xix, 174 pages ; 28 cm
Series:
Practical guides for librarians ; no. 33
Practical guides for librarians ; no. 33.
Bibliography Note:
Includes bibliographical references and index.
Contents:
Getting started : video marketing and your library -- Understanding best practices -- Translating your message into a marketing video -- Planning is everything : understanding pre-production -- Action! : nailing production -- That's a wrap : mastering post-production -- Animated video as an alternative to traditional video production -- Video by the book : considerations for users with disabilities -- Promote or perish : increasing the visibility of your videos -- Was it worth it? : measuring impact.
