Library marketing basics
Title:
Library marketing basics
Author:
Publication Information:
Lanham, Maryland : Rowman & Littlefield, [2019].
Physical Description:
xvi, 315 pages : illustrations ; 24 cm
Bibliography Note:
Includes bibliographical references and index.
Contents:
What marketing really is -- Segmentation: identifying your target market -- Defining market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing Your library.
Abstract:
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning.
Subject:
